“If I couldn’t interrupt you, how would I reach you?” That’s the question Dave starts with as a social media strategist focused on marketing communications and the impact of the Social Web on businesses. Dave currently serves with India’s 2020Social, based in New Delhi, and Austin’s Social Web Strategies.

Dave is the author of “Social Media Marketing: An Hour a Day,” a practical, hands-on guide to the implementation and measurement of social media as part of an integrated marketing program. Building on the approach he outlines in his book, Dave listens to what a client’s business communications needs are and then evaluates current operations, marketing, PR, and management processes. Working alongside his clients, Dave develops an effective, measured approach to the integration of social technologies toward the achievement of measurable organization and business goals. Dave has extensive advertising experience, having worked with GSD&M and its clients including Southwest Airlines, AARP, Wal-Mart, and the PGA TOUR, as well as product management experience gained at Progressive Insurance.

Dave cofounded Digital Voodoo in 1994. Digital Voodoo provides strategic marketing services for clients wanting to tap the power of the social Web. In 2005, he cofounded the podcasting service HearThis.com. Dave holds a BS in physics and mathematics from the State University of New York/College at Brockport and has served on the Advisory Board with ad:tech and the Measurement and Metrics Council with WOMMA.

Dave will be the Keynote Speaker on March 9.